Job Title: Social Media Content Creator
Location: Divyasree Trinity Building, Hitech City Road, Phase 2, Madhapur, Hyderabad
Company: CareOff
Experience Required: Minimum 2 years in social media content creation
Contact: 7794987070 | support@careoff.com
About CareOff
CareOff is a trusted platform offering verified Babysitters, Elder Caregivers, and Care Companions. We are building a strong online presence and want creative storytellers who can help us communicate our mission with clarity, warmth, and impact.
Job Description — Social Media Content Creator Experience Required
- Minimum 2 years of hands-on experience in social media content creation
- Experience working with reels, short videos, graphics, captions, and storytelling
- Experience with Instagram, Facebook, YouTube Shorts, LinkedIn, and basic editing tools
- Prior experience in service or consumer brands is a plus
Key Responsibilities Content Creation
- Create engaging Reels, Shorts, Posts, Stories, Carousels, and Motion Graphics
- Shoot and edit short-form videos featuring caregiving scenarios, training, team culture, etc.
- Write simple, clean, and engaging captions
- Create content that is relatable to families and professionals using CareOff
Social Media Management
- Plan and schedule weekly content calendars
- Manage posting across Instagram, Facebook, LinkedIn, and YouTube
- Keep track of trending formats, audio tracks, and viral content ideas
Brand Messaging
- Maintain consistent CareOff brand tone: warm, trustworthy, professional
- Develop content that explains:
- Caregiver training
- Safety & verification
- Customer stories
- New features
- Hiring and recruitment campaigns
Analytics & Growth
- Track performance: reach, engagement, clicks, followers
- Suggest improvements based on insights
- Experiment with A/B testing and new content ideas
Collaboration
- Work closely with design, marketing, operations, and training teams
- Capture real-time content from office, training sessions, and field updates
- Support recruitment campaigns with creative content
Skills Required
- Strong creativity and visual storytelling skills
- Proficiency in Canva, CapCut, VN, Adobe tools (basic editing)
- Strong communication and caption writing
- Good camera presence and shooting skills (mobile shooting is enough)
- Understanding of social media trends
- Ability to multitask and deliver content quickly
Additional Requirements
- Professional and well-groomed behavior
- Must speak English, Hindi, and Telugu (basic level is enough)
- Willing to shoot content on-ground when needed
- Should bring fresh ideas and creativity to the team
How to Apply
📧 Email: support@careoff.com
📞 Phone: 7794987070
📍 Venue: Divyasree Trinity Building, Hitech City Road, Madhapur, Hyderabad