Job Title: Social Media Content Creator

Location: Divyasree Trinity Building, Hitech City Road, Phase 2, Madhapur, Hyderabad
Company: CareOff
Experience Required: Minimum 2 years in social media content creation
Contact: 7794987070 | support@careoff.com

About CareOff

CareOff is a trusted platform offering verified Babysitters, Elder Caregivers, and Care Companions. We are building a strong online presence and want creative storytellers who can help us communicate our mission with clarity, warmth, and impact.

Job Description — Social Media Content Creator Experience Required

• Minimum 2 years of hands-on experience in social media content creation
  
  
• Experience working with reels, short videos, graphics, captions, and storytelling
  
  
• Experience with Instagram, Facebook, YouTube Shorts, LinkedIn, and basic editing tools
  
  
• Prior experience in service or consumer brands is a plus
  
  

Key Responsibilities Content Creation

• Create engaging Reels, Shorts, Posts, Stories, Carousels, and Motion Graphics
  
  
• Shoot and edit short-form videos featuring caregiving scenarios, training, team culture, etc.
  
  
• Write simple, clean, and engaging captions
  
  
• Create content that is relatable to families and professionals using CareOff
  
  

Social Media Management

• Plan and schedule weekly content calendars
  
  
• Manage posting across Instagram, Facebook, LinkedIn, and YouTube
  
  
• Keep track of trending formats, audio tracks, and viral content ideas
  
  

Brand Messaging

• Maintain consistent CareOff brand tone: warm, trustworthy, professional
  
  
• Develop content that explains:
  
  
• Caregiver training
  
  
• Safety & verification
  
  
• Customer stories
  
  
• New features
  
  
• Hiring and recruitment campaigns
  
  

Analytics & Growth

• Track performance: reach, engagement, clicks, followers
  
  
• Suggest improvements based on insights
  
  
• Experiment with A/B testing and new content ideas
  
  

Collaboration

• Work closely with design, marketing, operations, and training teams
  
  
• Capture real-time content from office, training sessions, and field updates
  
  
• Support recruitment campaigns with creative content
  
  

Skills Required

• Strong creativity and visual storytelling skills
  
  
• Proficiency in Canva, CapCut, VN, Adobe tools (basic editing)
  
  
• Strong communication and caption writing
  
  
• Good camera presence and shooting skills (mobile shooting is enough)
  
  
• Understanding of social media trends
  
  
• Ability to multitask and deliver content quickly
  
  

Additional Requirements

• Professional and well-groomed behavior
  
  
• Must speak English, Hindi, and Telugu (basic level is enough)
  
  
• Willing to shoot content on-ground when needed
  
  
• Should bring fresh ideas and creativity to the team
  
  

How to Apply

📧 Email: support@careoff.com

📞 Phone: 7794987070

📍 Venue: Divyasree Trinity Building, Hitech City Road, Madhapur, Hyderabad